At a time when just a few weeks of global political developments can feel like several months, many issues quickly slip out of focus. At the same time, growing social polarisation and economic uncertainty are putting pressure on lives and cultural diversity around the world – with consequences for musicians, promoters and music fans alike. At the same time, diversity and inclusion programmes are being discontinued, funding and donations are being cut, and sustainability strategies are being scaled back. In this context, it is important to us to strengthen our own efforts and to keep the dialogue going. Here, we explain how we are strategically developing our sustainability efforts and how, through group-wide measures, we aim to actively contribute to change. Because if not now – then when?